
Artificial food colors like Red 40, Yellow 5, and Blue 1 are synthetic additives mostly derived from petroleum, used widely to enhance or restore the appearance of foods. While approved by the FDA at safe levels, they’ve been associated with health concerns: some children experience hyperactivity or allergic reactions, and animal studies have suggested potential links to cancer and DNA damage. In response to mounting evidence and growing state-level restrictions, including bans and warning labels, many major food producers such as Kraft Heinz, J.M. Smucker, General Mills, Hershey, and Nestlé have pledged to remove these dyes by 2027–2028.
Most recently, over 40 U.S. ice cream manufacturers covering more than 90% of the national market, have committed to phasing out seven petroleum-based dyes (Red 3, Red 40, Green 3, Blue 1 & 2, Yellow 5 & 6) from dairy ice creams by 2028 (some aim for end of 2027). This move aligns with HHS Secretary Robert F. Kennedy Jr.’s campaign, FDA’s approval of new natural dyes (like gardenia blue), and efforts to avoid future regulatory disruptions